C1 Advertising
Friday 28th February 2025
What is advertising?
Do Now
1) 2 ✓
2) 70% ✓
3) 40% ✓
4) To make money
2) 70% ✓
3) 40% ✓
4) To make money
The main aim of advertising is to attract a possible customers attention to a product or a current issue. It also influences people to buy a product, be loyal to a brand or feel empathy towards an issue.
Commercial advertising aims to make money and persuade audience to buy a product. It does this by establishing a brand ethos and showing a brands morals to create a unconscious preference to their brand and increase brand loyalty. Non-commercial advertising aims to inform about an issue or persuade to donate to a charity. They do this by creating emotive advertisment which is likely sensitive to see therefore creating sympathy and increasing likelihood of action.
Advertising and Marketing-
Codes and Conventions
Do Now
1) To draw attention to a product or issue ✓
2) Inform about a current issue, create a USP ✓
3) Commercial Advertising aims to make money and sell a product ✓
4) Non-Commercial- Charities ✓
5) Codes and Conventions- Typical things you would expect to see ✓
Codes and Conventions of Print Advertising
- Name of brand/product
- Logo
- Slogan
- Specific details of USP or product
Hard Sell
When the advertising make is very obvious what they are selling. Very often, it only includes an image of the product and text about what it is.
Soft sell
More subtle and less obvious exactly what is being sold. It looks more like they are selling a lifestyle or values.
Commercial Advertising Non-commercial advertising
Hard Sell Hard sell
Wants to show hienz is the Persuade people to donate to RSPCA
best ketchup Facts/information
USP
Wordplay/pun
Intertextuality
Historical Adverts
=Friday 14th March 2025
Historical advert set text
Do Now
1) subtle advertising sells a lifestyle or morals rather than a product ✓
2) Title, Image ✓
3) Persuasive, Imperative ✓
4) Hyperbole ✓
5) Repetition ✓
Logo & Slogan
- Logo is bold and the most obvious thing on the ad so it stands out against the text and image.
- Slogan is bold and at the top of the magazine so its the first thing you read.
Layout
- The logo is central to draw attention to it so that the reader notices it in store and knows instantly what product is being advertised.
Images
- The main image shows a 'beautiful' woman going to have a drink with a man because he has offered her a coke
Language codes
- Repetition of 'Coke'
- Imperatives
Narrative
The woman who is (for the time) is stereotypically attractive having a drink with the man as the drink he has offered her is coke.
Colour Palette
The main colour is red as that is the branding of coca cola is traditionally a bold red.
Friday 28th March 2025
Historical Advert Set Text
Do now
1) Mackintosh ✓
2) Miss sweetly and Major Quality ✓
3) Regency
4) aimed at all classes ✓
5)alliteration ✓
How does the quality street advert use image and text to create meaning? [5 marks]
The advert uses image and text to create meaning. The image depicts a man with two women who are 'damsels' whereas he is the 'hero'. The anchorage text 'what a delicious dilemma' gives the image meaning. That the women are choosing which chocolate flavour they want to pick out of the tin, however, the mans dilemma is between the two women. This patriarchal idea is very common of the time period that this advert was made in.
In the 1950's, society was extremely patriarchal. Men were the superior gender and women had to do the housework and make food, overall be a domesticated who obeyed their husbands.
Friday 4th April 2025
Advertising Page
Do now
1) Representation is how the media portrays something ✓
2) 1950' s ✓
3) as wives/ mothers who should stay at home ✓
4) Lower classes ✓ working class
5) Delicious
Friday 25th April 2025
Quality Street Advert
Do now
1) how the media portrays something ✓
2) 1950's ✓
3) As domestic wives/mothers who should stay at home ✓
4) Working class ✓
5) Delicious ✓
Male Gaze Theory
Laura Mulvey says that in media texts things were shown to please the males point of view. Women were presented from a male point of view. We can see this in the quality street advert, the women are being objectified as they are dressed as sweets and Miss Sweetly is also dressed for the male gaze in a revealing outfit.
Green effect:
This means that the man is in control which fits with the patriarchal society. It also objectifies the women as it shows him making a choice between the women and the sweets in a situation which he has control over.
This means that the man is in control which fits with the patriarchal society. It also objectifies the women as it shows him making a choice between the women and the sweets in a situation which he has control over.
Yellow effect:
The women in the adverts being dressed like sweets objectifies them and shows that for a man choosing between women is a decision which is no harder than choosing between sweets.
The women in the adverts being dressed like sweets objectifies them and shows that for a man choosing between women is a decision which is no harder than choosing between sweets.
Blue effect:
The man is portrayed very stereotypically as professional in a suit and tie, this gives the idea that eating quality streets can give you a sense of being in a higher class, by eating chocolates like the higher classes.
Pink effect:
The product being held as a phallic symbol further shows how he is choosing between the women rather than the chocolates and that the two women are his delicious dilemma not the different flavours of chocolate.
The product being held as a phallic symbol further shows how he is choosing between the women rather than the chocolates and that the two women are his delicious dilemma not the different flavours of chocolate.
Analysing modern Adverts
Positive
Inquisitive Disabled
Interested Handicapped
Curious
Negative
Nosy Crippled
Retarded
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