C1 Film
Wednesday 12th February 2025
Film Industry
Definitions
Franchise- a series of movies that share characters, themes, and settings based on an original idea or a book (James Bond)
Distributor- a business that markets and makes a film available to the public
Hollywood Major- an academic program that prepares students for careers in the film industry
Teaser- a very short promotional video released early in a movie's marketing campaign, designed to generate interest and anticipation for the upcoming film with small details only
Montage- a film editing technique that combines short clips or images to convey a message or theme
Ensemble cast- actors are typically assigned roughly equal amounts of screen time
Tentpole film- a big-budget movie or TV program that's expected to make a lot of money for a studio or network and can fund smaller films
High concept- a movie with a clear, compelling premise that's easy to understand and market but still striking with a wide audience appeal
Enigma- a mystery within a text that encourages the audience to watch or read more.
Research Task:
1) The 5 main Hollywood Studios:
Disney, Universal, Sony, Paramount and Warner Bros
2) The main aim of film marketing campaigns:
Generate interest in a new movie and make more sales
Generate interest in a new movie and make more sales
3) Marketing techniques often used:
Trailers, posters, teasers, social media, ads, interviews, the premier
4) Information a movie poster conveys:
Details about the film, release date, director, title, main image, taglines, actors, genre
5) The difference between a poster and teaser:
A teaser only shares small details where as a poster can reveal large details about the plot
6) A recent film franchise:
Avatar
Q5 Examples
Teaser Poster
James Bond- research
1- Writers and Inspiration-
Written by Ian Fleming
Inspired by:
real life spies ( White Rabbit, Dusko Popov)
His own experience- his brother Peter Flemming was in WW2
2- Timeline of films
https://www.pinterest.com/pin/232639136986372101/
2021- No time to die
Film and Industry
Do Now
1) A series of movies that share themes or characters ✓
2) A business that make the films available to the public ✓
3) Academic course which prepare students for the film industry ✓
4) Advertisment which shares very little about the film ✓
5) A successful film with a big budget ✓
Production- The making of the film
Distribution- Making the film available to the public
Marketing- How the film is advertised
Exhibition- Where the film is shown
Vertical Integration- when the film is produced, distributed, marketed and shown by the same company For example, Warner Bros.
3 Stages of Production
Pre-Production- involving finances and gaining rights for the film and hire the cast
Production - the making of the film, the shooting and acting
Post-Production- the editing of the footage, fixing shots and cutting the footage
Executive Producers (EP)- helps with everything: over see all stages, makes sure it runs smoothly, finds finance or idea and gets the film distributed
Honorary EP- puts name to the film
Line producer- organises budget, controls the film
All departments answer to the producers
No Time To Die
1) Executive Producer- Barbara Broccoli and Michael G.Wilson (EON Productions)
2) It is a conglomerate
3) It as high production values
4) Metro- Goldwyn- Mayer (MGM) and Eon Productions
5) Eon Productions had creative control
Metro- Goldwyn- Mayer were copyright holders
6) The budget was $214 million
7) It was made in Italy, Jamaica, Norway, England and Scotland
8) It took 10months to make
Wednesday 5th March 2025
Distribution and marketing
Do Now
1) Planning of the film / casting
2) Shooting of the film
3) Editing and cutting the footage
4) EON productions
5) when the film is produced, marketed and distributed by the same company
Distribution
- The process of making copies of a film for the cinema
- They are sometimes shown at festivals
- Sometimes companies will delegate the distribution to a smaller company which they own (vertical integration)
- They have to stick to budgets
- They have to consider release dates of there own and other films
Set Text
1) UK distributer- Universal Pictures
US distributer- United Artists Releasing
2) They are not conglomerates
3) It is vertical integration
4) Release date-
DVD- 20/12/2021
VOD- 9/11/2021
SDV- 8/10/2021
5) Around the release dates in when COVID19 hit
Movies can be marketed:
- Trailers
- Trailers
- Billboard
- Celebrities
Wednesday 12th March 2025
Marketing and Promotion
Do now
1) The process of making the film available to the public ✓
2) Universal ✓
3) Amazon ✓
4) April 2020 ✓
5) September 2021 ✓
No Time To Die's release date being delayed was an issue for the team behind the movie. This is because their initial marketing and advertisements became useless as the technology was not up to date and James Bond always had the newest phone etcetera. This meant new adverting and marketing had to be made which were very expensive but had to be made to maintain buzz around the film.
A)
B) Synergy in No Time To Die
- Aston Martin x James Bond
- James Bond x Nokia
Music:
- Soundtrack was Billie Eilish
- Bauer launched a 24/7 radio station playing Bond soundtrack and scores from across the decades a week before the release.
Teaser:
- 14seconds long
- Fast pace
Heineken:
- Comedic
- Comedic
- Plays on Bond's fame
- Conventions of a Bond film
Wednesday 19th March 2025
Circulation and Regulation
LO: To explore circulation and distribution in the film industry
Do now
1) Marketing is advertising the film and making the audience aware of it
2) Covid 19
3) Heineken Advert
4) Billie Eilish
5) Bauer Radio
Circulation- the process of showing the film across a range of different media platforms
How can you watch films?
- DVD
- DVD
- Streaming platforms: Netflix, Disney
- Pay Per View: Sky
Exhibition Order:
- Cinema release
- DVD/Pay per view
- Streaming Platforms
1) NTTD was in cinemas for a month as it only needed to be in for a month
2) At the box office it made $774.2 million nearly tripled budget
3) Digital download was released a month after cinema release and DVD another month after that
4) It went free to air on 01/01/2023 most people don't do anything on new years day
5) It is available on amazon prime, apple TV, google play and youtube
6) The DVD, VOD and PPV sales were very successful
Regulation
Film in the UK is regulated by BBFC
1) NTTD age in theatrical release is 12A
2) NTTD having this age classification means that they can target a wide audience without excluding adults
3) Digital age ratings are 12
The difference between a 12 and a 12A is that a 12A needs parental supervision and a 12 does not.
Wednesday 23rd April 2025
Audience Appeal
LO: To explore the uses and gratification of film
Do now
1) Circulation is showing the film ✓
2) cinema release, DVD, pay per view/ streaming platforms ✓
3) A month ✓
4) 12A ✓
5) To secure a wider younger audience but not to put off adults
Personal Identity
- Allows people to find role models
- enforce personal values by coming closer to similar people
Entertainment
- To escape boring everyday lives
- To forget about worries and troubles
- To give a sense of happiness
Social Interaction
- communicate with others
-produce a topic of conservation between people
- gain an insight in to other peoples lives
Information
- To keep the audience informed with current events
- people can acquire information and knowledge through the media
- Any information can be learned through the media
How does the uses and gratification theory of entertainment apply to film/TV?
Uses and Gratification theory states that one reason the audience interacts with the media ,in this case film or TV, is for entertainment. We can see this as a film's main goal is to entertain the viewers, it also provides a sense of escapism from everyday life for the user therefore making film/tv more appealing to the viewer. This shows that entertainment in uses and gratification applies to film and tv as the appeal for someone to watch and interact with the film is the entertainment and escape that they can achieve by using the media, watching tv or film. For example, someone may watch a film like James Bond for entertainment but also to escape their possibly boring everyday lives and transport themselves to a different world through the use of media. Therefore we can see that Uses and Gratification theory does apply to entertainment in film/tv.
Wednesday 30th April 2025
Audience Appeal
LO: To apply uses and gratification theory to NTTD
Do now
1) Personal Identity- Someone feeling personal connections or likeness to a character or plot ✓
2) Social Interaction- Providing social connections between people ✓ create links
3) Information- Provides the user with information or understanding ✓
4) Entertainment- Provides the user with a sense of escapism and enjoyment ✓
5) DEL ✓
Marketing Methods
- TV adverts: Entertainment, information
- Billboards: Information, entertainment
- Collaboration, synergy, sponsorship: personal identity, entertainment
- Trailer and Teaser: Entertainment, information
- Posters: Information
- Website: Information, social interaction
THE WEBSITE
This gives the reader personal identity as they can select characters they feel a personal connection with. It also provides information as it shows which characters are in the film.
THE TRAILER
Entertainment:
- Its fast pace and action packed (gun fights)
- Provides escapism
Personal Identity:
-lot of characters to connect with
- See role models
Social Interaction:
- Talking about the trailer
- Comment/share on video creating links
Explain how the audience would find gratifications from watching the trailer.
The audience would be entertained by watching the trailer as its very fast paced and action packed. For example, it featured gun fights and explosions which is something quite thrilling as it does not occur in every day life. As a result of the trailer involving these events it provides the viewer with a sense of escapism form their own possibly dull lives especially when put in to comparison with the gun fights and stunts which are shown in the trailer. Therefore, the audience would find entertainment by watching the trailer, showing that the uses and gratification theory applies here.
The audience would also use the trailer to gain social interaction. By watching the trailer which is predominantly viewed on youtube the audience are able to comment or share it which provides them with links to new people who share the same views or opinions as them. It can also create discussion in every day life with friends or new people, this can create even more social links through a conversation around the trailer, what features in it and peoples view points on it. This shows that another gratification which can be achieved through watching the trailer is social interaction so we can continue to see the uses and gratification theory suiting the audience appeal of the trailer.
Another gratification which can be gained by watching the trailer is information. By watching the trailer the audience can gain information about the plot and feel of the movie. For example, if it was not already known by the viewer they would understand that the film is action based and features a lot of unrealistic events like gun fights and can understand that they can achieve escapism by watching this. It also provides the information of the cast and characters which are in the movie. Therefore, we can see another uses and gratification section which applies to the experience the audience would gain from watching the trailer.
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