C1 Magazines
Friday 13th September 2024
What is representation?
Lo: To explore the concept of representation and stereotypes
Representation is how the truth or scenario is portrayed by someone or a group. Using the media.
Positive representation of teenagers in the media
I think this is good representation as it shows him celebrating his achievement in sport at 17
I think this is good representation because in the tv show Gilmore Girls she is a hard working, kind teenager. And in this image she is smiley and happy about going to school and is prepared for study.
A stereotype is a generalised representation of a person, place or thing.
Friday 20th September 2024Representations in magazinesLO: To explore the representations found in magazinesDo Now
1) How the media presents things ✓ 2) If its positive or negative 3) A pre- conceived idea about a person or group ✓4) 2 ✓5) Media Audiences ✓
I think the stereotype for a grandmother is old, quiet, innocent, like florals, wears long skirts, white/grey hair
I think the stereotype for private school boy would be posh, arrogant, smart, sporty
I think the stereotype for a teenager is moody, lazy, messy, rude, hoodie
Educating the East End trailer
Stereotypes are challenged in this trailer as the teenagers are presented to have a positive attitude however they are supported when they are messing around, being physical, energetic and saying 'banter'
Terminology
Masthead - The main titleCover line- a line of text on the front cover hinting at whats insideMain imageMain cover line- a line of text highlighting the main storyPuff- a sticker on the front coverColour palette- the main colours usedDirect address- "you" "we" "our"Star vehicle - The celebrity Friday 27th September 2024Representation in Magazines
Do now
1) Main title ✓2) Cover line ✓3) Sticker ✓like shape on the front cover 4) Positive or negative ✓5) Stereotypes ✓
Cover 1:Casual, normal, sweet
Cover 2:Powerful, glamorous, diva
Cover 3: Sweetheart, approachable, sophisticated
Cover 4:
I think this is good representation as it shows him celebrating his achievement in sport at 17
I think this is good representation because in the tv show Gilmore Girls she is a hard working, kind teenager. And in this image she is smiley and happy about going to school and is prepared for study.
Friday 20th September 2024
Friday 27th September 2024
- Country
- Sweet
- Perfect
Differences
- aimed at opposite gender
- different colour palettes
-different stars
- cover lines
- Topics
- genre
This is all different because the main target audiences for each is very different. As is proven by colour, cover lines and. star cosmopolitans contents will be aimed at a stereotypical females. And GQ's is targeted at males. Men are represented as powerful business men, as shown by his pose however women are portrayed a sweet and girly.
Friday 4th October 2024
Representation Task
Lo: To create magazine covers showing an understanding of representation
Do Now
1) Bold, bigger than other cover lines ✓
2) You, We, Our ✓
3) Puff ✓
4) Blue ✓
5) A degrading action making someone into an object ✓
Friday 11 October 2024
How do you compare representation?
Lo: To write and structure an effective exam style question
Do Now
1) Stereotypes, Positive or negative ✓
2) Objectifying someone in a sexual circumstance ✓
3) Inside Game Of Thrones ✓
4) Pink ✓
5) Teenagers are lazy ✓
Notes:
- List similarities and differences
- Use list to make judgement
- Use 25 mark structure to write essay making sure to include my judgment.
Use DEL to structure paragraph:
DESCRIBE- the technique/element/representation used
EXPLAIN- the connotations/meanings constructed, support with specific evidence
LINK- too the overall context/meaning/question
How is Gender represented?
In cosmo
- Clothes are not stereotypical
outfit is 'feminine'
- stereotypical of a gay man
In GQ
- She is not portrayed stereotypically
Powerful, 'new man'
- Sexual objectification
Similarities-
Both are unsteryotypical representations of there gender
Stereotypical and unsteryotypical topics
Differences-
Rihanna is very sexualised
Rihanna (women) portrayed negatively
How would you answer this?
Compare thee representation of gender in the cosmopolitan front cover an the GQ front cover.
Introductory sentence giving overall comparison
1) How is gender represented in Cosmopolitan
2) How is gender represented in GQ
3) How far the representation of gender is similar
4) How far the representation is different
On the two magazine covers the star vehicles are not represented stereotypically, Tom Daley is wearing pink and his pose is not 'masculine', Rihanna is portrayed as powerful and a 'new man' which is not usually how women are represented. As well as this, the cover lines have unsteryotypical topics like in GQ maternity and in Cosmo porn which are not usually discussed within their target audience. Their genders ,overall, are very unsteryotypical over the whole cover of the magazine from their poses to the cover lines relating to them.
Friday 8th November 2024
Industry Research
Lo: To research companies linked to set products.
Definitions
Circulation- the amount of copies distributed
Advertising revenue- the income you can earn from a advertisment being seen on your content
Cover price- the price of which a single copy can be bought
Subscription model- a business strategy where a company charges customers a recurring fee
Multi-platform- Publishing your product of different platforms
Readership- a number of people who regularly read the publication
Ideology- A set of beliefs and values which influence how media is created and interpreted
Brand identity- an image a company make for itself using marketing such as logos and slogans
Target audience- a specific group of people who are most likely to buy your product
VOGUE
Vogue was launched in 1892
Vogue was launched in 1892
The original genre was fashion
The original target audience was women with relatively high incomes (30-45 years old)
It has rebranded to vogue France and British vogue and a few more over the years
Published by Conde Nast
Vogue is not print only it went digital in 1995
Average circulation= 190,000
Average readership= 796,000
Target audience is ABC1 people who are young as well as 30-45 years olds and fashionable
Brand image,
Tagline is 'Before its in fashion, its in vogue',
Values being socially responsible to represent people of all backgrounds, to move influence and inspire and to embrace creativity and craftsmanship.
Ideologies- to include inclusivity, diversity, social progress and feneminity
Topics- fashion, beauty, culture, entertainment, politics and the arts
Logo -
GQ
Launched in 1931
The original genre was mens fashion
The original target audience was fashion industry insiders
Published by Conde Nast
Is multi platform, with a digital description and app
Average circulation= 85080
Average readership= 213000
Target audience is now ABC1 men aged between 20-44
Tagline- 'look sharp, live smart' 'For the men with an IQ'
Values- forward looking, progressive and cutting edge
Ideology- a community where people come to be inspired
Friday 15th November 2024
Case Study 1: Raheem Sterling GQ
LO: to explore the context and layout design or GQ
Do now
1) Conde Nast ✓
2) ABC1 ✓
3) 20-45 ✓
4) Masthead ✓
5) The main colours used on the magazine ✓ 2 or 3 colours
According to feminist GQ has a history objectifying women, which promotes a chauvinist mindset
Beginning in the 1990s the magazine pivoted from a near strict pattern of men only and had women on the cover
Women unlike men were shot far less than fully clothed
GQ often depicts women differently to men
The magazines website had a section targeted to men) about women
They also have a list called 'sexiest women' and one called 'men of the year'
GQ targets its audience with star vehicles. However when a man is on the cover the representation is different to a woman, but they are still aimed at conservative men. Women are sexualised and very objectified for men where as the men are very professional and powerful (still targeted at the men)
Cover analysis- Media language
Typography- Text's colour, shape, size, strokes, font
The text is all in a sans serif font, connotes with masculinity and shows it links with current affairs and modern. All the text is black which has conservative, traditional, simple connotations. A lot of the text is in block capitals keeping withe the theme of masculinity. Like the block capital, bold masthead.
Colour Palette
The colour palette is cream, beige and white with a olive green masthead but the colours are very natural. They are all modern without a pop of colour, simplistic, dull and sophisticated. These colour themes are not stereotypically associated with men.
Layout-
The masthead is in the top left corner as this is where we start reading (left to right). Then it has cover line in the right and below cover lines in the left. This is using the Z pattern which is a magazine convention.
Anchorage text- any text that gives the meaning of the image
The anchorage text is 'Hollywoods favourite provocateur' this is saying he is professional and the best at creating arguments. It links with how serious he looks and his pose is professional.
Friday 22 November 2024
Do Now
1) Text which gives the meaning of the main image ✓
2) Colour, shape, size, strokes, font ✓
3) Cover lines ✓
4) Sans serif ✓
5) medium close up ✓
Raheem Sterling
- Man city player (at the time)
- net worth of $45 million
- He joined Liverpool at 15
- He is 29
- He is 5''8
- Born in Jamaica
- His dad was murdered
Block capitals and sans serif font therefore connoting masculinity.
Gold which symbolises worth, status and power
Cover lines
"Guardian Angel" shows he has good morals and is a role model for and protects young people
"Speak no evil" shows how he is positive about peace and equality not only in football but all the time
Raheem Sterling was the 5th youngest player for England in 2012
He was the most expensive player when bought by Man city
In December 2018 while playing against Chelsea
Sterling was a victim of racism through is career. He has been the lead in the stance against racism in football
Friday 29th November 2024
Case Study
Do now
1) Plays professional football for arsenal ✓
2) Font, size, caps, bold, italics ✓
3) Racism ✓ in football
4) Serif ✓
5) Anchorage ✓
- low camera angle to show power
- suit trousers to show professionalism
- wings to show how he is helping
- black wings represent black is as good and pure as white
- direct address showing confidence
Anchorage text
"Guardian angel"is the anchorage text for this image. The font is gold to show wealth and professionalism which keeps in theme of QG's values. Guardian angel connotes with protection and peace which supports him battling racism in football.
Image
In the image Raheem Sterling has black wings which goes against stereotypes and enforces the idea that black is just as good as white. Sterling poses at a low camera angle to show his confidence in his cause, he is staring at the camera to show this issue affects everyone.
Lexis
The word brutal has been chosen to emphasis how harmful and how much pain racism can cause. This is supported with words such as dictatorship and evil.
Friday 13th December 2024
Improvement Week
Do now
1) Tell us about the main topics ✓
2) To attract a customer and tell a reader a little about whats inside ✓
3) Racism in football ✓
4) On the ground ✓ low, below the subject
5) the way in which something is usually done for a particular genre
The main image on the cover shows Raheem Sterling his gesture codes are confident, with a large pair of angel wings which connotes with his protection of new footballers experiencing racism. He is directly dressing the audience to show how he can see all racism and is protecting everyone at a low camera angle with a serious face.
Language paragraph improvement
The language used by GQ to communicate their meanings.The anchorage text "guardian angel' portrays Raheem Sterling as protective and peaceful. It also symbolises his stand against racism and how he supports young black footballers experiencing the same abuse. It also to something god-like or of a higher power which can be connected to his football career. GQ says Raheem ' saved football from itself' to support his protection and angelic qualities.
Friday 20th December 2024
GQ Representation
Do now
1) suggest ✓
2) Angel ✓
3) ABC1 men ✓
4)Attract reader ✓
5) The way in which something is usually done- Convention
Gender
- it suggests that being topless makes you masculine especially with his tattoos on show
-His stance links to his confidence in masculinity and dominance
- The cover lines are mainly masculine topics and interests for example GQ heroes and football
Ethnicity
- A stereotype that black is connected to evil is challenged as he is portrayed as an angel
- All black people are violent or have ill-intentions from his chain, black clothing and tattoos but everything else opposes this
- Black men being objectified for their bodies, he is topless
- Sterling himself a British Jamaican is represented as a role model
Friday 10th January 2025
Case Study 2- Malala Yousafzai
Do Now
1) Fashion and lifestyle ✓
2) ABC1 women ✓
3) Conde Nast ✓
4) Attract the reader ✓
5) Tall, thin, blonde, pretty, young, white ✓
In the past did not include different ethnicities, genders or sizes on their covers. Now models such as E
Rhianna and Harry Styles are on their covers this shows their new found diversity since 2017 when Edward Enninful took over as editor. Harry Styles was depicted wearing a dress this reinforces the idea that this magazine is about fashion not gender or ethnicity ect,
Malala
- Shot at the age of 15
- She fights for girls education
- She was shot on 9th October 2012 on a bus
- Shot by a Taliban gunman
- youngest person to address the house of commons in Canada
She was a female activist from Pakistan. She is famous because she was shot on 9th October 2012 by a Taliban gunman for standing up to the Taliban and becoming an activist and on news shows and magazines. In July 2021 she was on the cover of vogue, 'the extraordinary life of Malala'. She was on the cover for her inspirational activism in the fight for girls education.
Friday 17th January 2025
Malala: Media Language Analysis
Do now
1) Her fight for girls education ✓
2) In 2021 US and UK troops were preparing to leave Afghanistan
3) ABC1 20-44 women ✓ educated, wealthy
4) No it was very exclusive ✓
5) No because she was of colour and usually white women are on the cover ✓
Masthead
- It is a Serif font (didot font)
- A serif font has connotations of femininity and sophistication
- Vogue means prevailing fashion (most popular)
- Block capitals connotes authority over fashion, stands out
- Malala's head is in front of her head not behind because it shows her power, status and her right to be on the cover of VOGUE
- The colour silver connotes her status and her power
- Silver is also used in the cover line 'survivor, activist, legend
Anchorage Text
- Malala is the brightest text because it shows her to be the main focus and reinforces her as the cover star
- The connotations of survivor, activist, legend are how vogue looks up to Malala and her life first survivor then activist now a legend
- The cover line shows her power and the respect Vogue has for her
Layout
- This design follows the typical Z shape, the traditional design
- When we look at it we focus of the Masthead and her eyes
- Her hands help to direct us to her eyes
Cover lines
- They follow the design pattern of serif font and black and white text, the main part of the cover line is in block capitals
- It is a serif font which connotes femininity and sophistication and serif to stand out above
- There is an imperative now, alliteration, of love after lockdown, three points= a triplet
- The word 'now, is creating urgency to read and buy the magazine
Image
- They have used a medium close up shot to bring more attention to the facial expressions
- The red symbolises her courage as a survivor
- Her clothing looks sophisticated and modest
- She is looking straight at the camera, directs address
- The background is red as well as her clothes to focus on her face and her as a person
Friday 24th January 2025
Media Analysis- Malala
Do now
1) Z ✓
2) A British boxer ✓
3) Medium close up ✓
4) Direct address ✓
5) Courage and bravery ✓ Sacrifice, power, high status
Analyse the cover for how media language has
been used to create different meanings-
Main Image
Anchorage Text
Coverlines
Layout
Media Language has been used in many different ways to provide multiple different meanings. Firstly, the main image shows her importance, the use of the colour red for her clothing and the background shows her courage and her strength, considering what she has been through at such a young age, and continues to show the high status she has and the respect she has gained from the public and from vogue itself. It uses a medium close up to draw our attention to her face and her expressions whilst also allowing us to see that she is wearing a hijab. Her hijab relates to her faith and religion of islam, the red colouring shows her sacrifice for the children she is fighting for. The red being constant in her clothes and the background draws our attention to her face this allow us to relate more to her as a person rather than a cover star. The red is chosen over any other colour because it links to her brave activism for young girls education.
Secondly, the anchorage text says the 'extraordinary life of Malala' this along with 'survivor, activist, legend' emphasises her significance and high status she has in society. First she was a survivor but she did not let that define her and Vogue has gone on to recognise that as she becomes a activist and ultimately a Legend. The word legend is also written in a gold font to show the authority and worth she holds within society and how life changing she has been to young girls especially those in Pakistan Calling Malala a legend is a very high compliment as most often a legend connotes something of the past and this indicates her being a Legend within her own lifetime and how quickly she has done it, from being a teenager who survived a horrific experience to taking that in her stride and helping others. The cover line and anchorage text continues to show the reader the respect Vogue has for Malala and how highly regarded she is within society today.
Lastly, the layout is stereotypical as it follows the general Z layout. This layout is used to emphasise to the reader the important parts of the magazine cover, the masthead, the cover star (Malala) and the main cover line (survivor, activist, legend). This gives the idea that Malala and her journey is just as important as Vogue and they have recognised that. It also continues to bring our attention to her face and in particular her eyes. This means the readers focus is on Malala instead of the other cover lines. The use of this layout and her hijab and background being red means she is the main focus as she stands out more.
Friday 31st January 2025
RepresentationDo Now
1) Representation- how the media chooses to re-present the world to us
2) Whether it supports or challenges stereotypes ✓ positive or negative
3) Islam ✓
4) no ✓
5) courage, powerful ✓ passion
In the past, muslims have been represented as characters with no romantic relation, not funny, straight males. They are rarely represented as anything more than terrorists and extremists.
In terms of ethnicity the vogue cover shows its progression as the cover star (Malala) and the celebrities mentioned in the cover lines are not white which challenges stereotypes.
Being female in this cover is being represented in a positive but in some cases stereotypical way
According to this cover females are interested in love and relationships and beauty and fashion
This is and isn't stereotypical, her being on the cover is not stereotypical but some of the cover lines are.
Explain how both ethnicity and gender have been represented on the front cover.
Ethnicity is represented in an anti-stereotypical way. For example, there are three people on the cover Malala and two mentioned in the cover lines, Jourdan Dunn and Anthony Joshua. This is anti-stereotypical because none of them are white which challenges usual magazine conventions. As well as this Malala being the cover star is also anti-stereotypical as a conventional women's fashion magazine cover star is white, blonde with faire features. Having Malala on the cover challenges this stereotype and shows Vogue progression in terms of diversity within ethnicity.
Gender is also represented in an anti-stereotypical way. For example, the cover line 'fighting talk' is anti-stereotypical this is because usually women are portrayed as delicate. As well as this, the main cover line calls her a 'activist' shows the progression of Vogue and society as a whole giving individual women a voice and allowing them to fight for what they believe and empowers women. This goes against general female stereotypes and allows the reader to see Malala as someone who holds power and authority which continues to challenge stereotypes.However, gender has also been represented stereotypically. The cover lines 'love after lockdown' and ' summer beauty' supports the stereotypes that women only care about appearance and relationships. This is supported by her femininity in the cover image, she is wearing makeup and is wearing silk, delicate clothing. This furthers the idea that women's main aim is too care about their looks and portrays her as gentle. Her pose continues to show her delicacy and softness.
Friday 7th February 2025
Comparison
Do now
1) Shows diversity ✓
2) Fighting talk ✓
3) Gentle, feminine
4) As someone who has faced a horrific event and moved on becoming a legend ✓
5) Criminals, non-romantic, not funny ect ✓
Compare the representation of gender in the two vogue magazine covers.
In your answer you must consider:
- How representations are constructed
- How far the representations are similar
- How far the different representations are different
Similarities- - Both are women (and are represented as
feminine)
- Both from ethnic minorities
- Both wearing red (courage)
- Uses their first names
- Unsteryotypical
Differences-
- Medium close up vs long shot
- Lizzo's body type is 'shown off'
- Lizzo is more glamorous
Cover similar to Malala- Ethnicity
ELLE's cover star is from an ethnic minority and that isn't hidden by hair straightening or skin lightening
Cover different to Sterling- Gender
Friday 14th February 2025
Malala 25mark Question
Do Now
1) Similarities and differences ✓
2) If you agree or disagree ✓ Give an opinion
3) 5 ✓ 4-5
4) Sterling GQ cover or Malala Vogue cover ✓
5) Media language and representation
Similarities
- Both women are empowered/ confident
- Both show diversity, Kim is Armenian- American and Malala is muslim
Differences
- Kim is more stereotypical: likes beauty, fashion
Malala is anti stereotypical : not worried about looks (not main focus)
- Medium close up vs medium long shot
- Kim is wearing a much more revealing outfit compared to Malala
This shows there are more differences than similarities.
In these covers the representation of gender shows more differences than similarities.
One difference we can see in the covers is the shot the used to represent the two women. In the Elle cover, Kim is photographed with a medium long-shot. This means that she has more skin on show, connoting with a stereotypical representation of women where women only care about looks and their figure, which supports magazines convention when representing women it also attracts the male gaze which often happens in female fashion magazines. However, on the vogue cover Malala is portrayed using a medium close- up which draws focus to her face and who she is as a person rather that her body. This challenges magazine stereotypes as very little of Malala's skin can be seen and it makes sure the readers attention is on what she has been through. This contrasts the Elle cover which supports the stereotypes.
Another difference on the covers are the cover lines. In the Malala Vogue cover one of the cover lines is "fighting talk" this challenges the stereotype usually portrayed in magazines that women only care about appearance and are too delicate to fight and have an opinion which also challenges a prejudice (which is slowing fading) that women are incapable. This can link back to the war effort during WWII where women were judged to be useless until later into the war when they were able to do the some of the same jobs that men could. It can also link to women fight for suffrage where they were not given the right to vote in the late 1800s and early 1900s. This supports the main cover line "survivor, activist, legend" this also shows how women can become powerful activists, even after surviving a traumatic experience. However, on the Elle magazine cover, the cover lines are all about fashion or beauty for example, "fashions new minimal" or "the best foundation in the world". This supports a more stereotypical representation of women, women are shown to care mainly about how they looks rather than becoming a strong woman like Malala.
A third difference on the covers is the colour palette. On the Vogue cover, the main colour is red which has connotations of courage, empowerment and superiority. This links with Malala's journey to becoming a 'Legend' and an activist who fights for the rights for young girls education. This relates to vogues morals and aims to empower women, it is also obvious how Vogue respect and look up to Malala as a influential figure. As well as this it draws attention away from her body as the only thing which is not coloured red (as she is wearing a red hijab) is her face. However, on the Elle cover, the main colours are pink, white and grey, especially the pink colour is very stereotypical when representing women. Contrastingly to the Vogue cover, the colour draws attention to her body as the main bold coloured word (confidence) is on her leg, bringing focus to it.
Although there are some similarities, both covers show the women as empowered and confident. The main way in which this is similar is through the cover lines. The main cover line on the Elle cover is "Confidence" and the main cover line of the Vogue cover is "survivor, activist, legend" they both show the women as strong and independent which is not usually stereotypical for a representation of women. As well as this the Elle cover talks about "career mistakes" and the Vogue cover "fighting talk" these are more unconventional topics to be discussed in women's magazines.
I think the two covers portray very different representations of women. Almost all aspects of the two magazines contrast each others representations.
25 MARK COMPARISON Q: 22/25 Excellent!
WWW: you’ve clearly identified differences and analysed them with examples to support.
EBI: try linking your ideas to the magazine values or audience
TARGET 3: Reference other areas of the theoretical framework
DIRT: Add a sentence at the end of each paragraph linking to the magazine values or the target audience.
WWW: you’ve clearly identified differences and analysed them with examples to support.
EBI: try linking your ideas to the magazine values or audience
TARGET 3: Reference other areas of the theoretical framework
DIRT: Add a sentence at the end of each paragraph linking to the magazine values or the target audience.
Friday 4th April 2025
Assessment DIRT
Q1:
- Use connotations
- Use connotations
- Further develop analysis
- Use DEL structure
Improvement: Q1 a
The Vogue magazine cover uses the main image to communicate meaning. The main image features Malala wearing red, they have done this to convey Malala's courage , as red hold strong connotations of courage and bravery, through her life. It communicates to the reader that she has had a significantly challenging life and has used those experiences to help others. As well as this, through the use of direct address, Malala is staring into the camera an the reader. They also use a medium close up which is unconventional for a women's fashion magazine. They have drawn the readers the readers attention to her face and specifically her eyes.
Q2:
Social context- what was going on in society at the time the text was written
Use two points
The US and Troops were leaving Afghanistan so Malala and others were worried about the Taliban so she had been in the press a lot.
Improvement 2a:
During the time around the release of the cover (2021) the covid 19 pandemic (lockdown) has recently ended. This has not majorly influenced the cover but it has had an affect on some aspects as its relevant to the reader. For example, the cover line 'love after lockdown' this would not have featured in the cover if not for the pandemic. Vogue magazine has a whole topic in the magazine has a whole section dedicated to a 'return to dating' this was as a result of the social context.
Improvement 2b:
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